Olympics: Culture, Commerce, Hype
Mega events such as the Olympics and the World Cup, are celebrations of the national and the international, bringing together transient, transnational communities every four years. But behind the competition for individual and national glory, the lavish opening and closing ceremonies, and the crowds of excited fans, are ongoing issues. In the month before London 2012, Zoe Nikakis asks the question: is the Olympics the culturally and historically significant event it’s said to be, or is it all just commerce and hype?
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